Regional Marketing Lead
Europe
Responsibilities
- Develop and own the regional marketing strategy, including market and competitor research, audience segmentation, and channel mix, and deliver regional results
- Lead and develop a team of regional marketing managers by setting clear goals, running regular planning sessions, and maintaining a high standard of execution
- Track full-funnel performance (click, registration, KYC, FTD, retention) and report regional results to the Head of Marketing on a weekly basis
- Collaborate with the global marketing team to adapt global campaigns, landing pages, and creatives to local markets
- Manage the regional marketing budget and allocate spend across channels and markets to reach targets efficiently
- Work with Product and Payment teams to improve the local user journey, from registration and KYC to the first deposit and trade, and to find and fix drop-offs in local payment methods
- Partner with the Influencer Marketing team to select and work with regional creators, influencers, and trading educators
- Grow regional community and content channels, including (Telegram, Discord, X, YouTube, and local community forums), driving organic trader engagement and retention
- Plan and budget regional offline events such as expos, seminars, sponsorships, and partner dinners, and measure the results each event brings
- Ensure that all regional advertising complies with platform policies and local regulations, including mandatory risk warnings, and monitor competitors’ offers and campaigns to identify opportunities for growth
Requirements
- At least 4 years of experience in marketing, with a strong B2C background
- At least 2 years of experience managing a team of 4 or more people
- Hands-on experience developing and implementing a marketing strategy and managing marketing budgets
- Experience attracting users in Arab (MENA) or Sub-Saharan Africa (SSA) markets
- Experience with web and app analytics, including product analytics tools (GA4, Mixpanel, or Amplitude), BI dashboards (Tableau, Power BI, or Metabase), and attribution platforms (AppsFlyer, Kochava or Adjust)
- Solid understanding of full-funnel unit economics, including CAC, LTV, and cohort payback
- Experience adapting global campaigns for local markets
- Hands-on experience with paid traffic channels (Google, Meta, and others) and SEO
- Upper Intermediate to Advanced English proficiency
Will Be a Plus
- Background in trading and crypto domains, or experience in iGaming field
- Knowledge of financial advertising rules on major platforms (Google, Meta, TikTok) and regional regulatory requirements
- Experience launching and growing online communities (Telegram, Discord, X, YouTube)
- Experience planning and budgeting offline marketing events
- Experience working with culturally diverse international teams
We offer
- Work in a large international cross-functional team of experienced professionals
- 20 paid vacation days per year
- 10 paid sick leave days per year
- Public holidays as per the company’s approved Public holiday list
- Medical insurance
- Opportunity to work remotely
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear and related expenses)