SMM & UGC Specialist
Europe | Full-time
Responsibilities
- Manage and grow the brand’s social media presence across X/Twitter, Telegram, YouTube, Instagram, TikTok, and LinkedIn
- Develop and execute content plans aligned with marketing campaigns, product updates, market events, and relevant social media trends
- Adapt content, visuals, messaging, and tone of voice to different platforms, target audiences, and GEOs
- Build and manage the end-to-end UGC process, including creator sourcing and selection, communication, briefing, coordination, and final content delivery
- Generate and research content ideas for social media, including short-form video, educational, entertaining, trend-driven, and market-related formats
- Create clear briefs and collaborate with designers, motion designers, content teams, creators, and other stakeholders on content production
- Create and adapt social media content using CapCut and Canva when needed
- React to relevant trends, market events, news, and other content opportunities in a timely manner
- Monitor social media performance, including audience growth, reach, engagement, and content performance, and use insights to improve the SMM strategy
- Work closely with local Marketing Managers and cross-functional teams to adapt social media activities to different international markets
Requirements
- 3+ years of hands-on SMM experience managing and growing brand social media channels across multiple platforms
- Hands-on experience with UGC and creator management, including sourcing, selection, communication, briefing, and coordination
- Experience working with international B2C audiences across LATAM, MENA, and/or APAC markets
- Experience with CapCut and Canva for social media content creation and adaptation
- Experience creating clear briefs for designers, content teams, and creators
- Experience with professional SMM tools for social media management, trend monitoring, creator research, and performance tracking
- Experience with task management and CRM tools such as Jira, Asana, or similar
- Strong social media analytics skills and ability to translate data into actionable improvements
- Ability to work in a dynamic environment, quickly adapt to changing priorities, and take ownership of tasks and results
- Upper-Intermediate English (B2) or higher
Will be a plus
- Understanding of CFD trading and financial markets
- Understanding of trader psychology, terminology, and the specifics of communicating with retail trading audiences
- Experience independently scripting, recording, and editing short-form video content
- Experience with Adobe Premiere Pro and/or Photoshop
- Knowledge of international financial advertising and promotion requirements
- Experience with GA4 and UTM tracking
- Previous experience in B2C FinTech, Crypto, Trading, Gaming, or other fast-paced digital industries
We offer
- Opportunity to develop and scale SMM and UGC within an international FinTech company
- Work with international B2C audiences across multiple GEOs, including APAC, LATAM, and MENA
- Opportunity to influence SMM strategy, test new content formats and tools, and take ownership of initiatives
- Close collaboration with local Marketing Managers and cross-functional teams across international markets
- 20 paid vacation days per year
- 10 paid sick leave days per year
- Public holidays as per the company’s approved Public holiday list
- Medical insurance
- Opportunity to work remotely
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear, and related expenses)